L’Oreal’s Women of Worth

For 11 years, L'Oréal has honored inspiring women making a difference in their community. In 2022, rather than run the celebration on linear, they wanted to reach a new audience on digital.  In a first ever use of  HBO Max's brand new ad product, Sequential Stories, we re-imagined their hosted hour long show as 10 different 3-part stories that appeared during empowering HBO Max content.

The partnership was such a success that they continued the partnership with the 2023 program on Max.

Watch all of the videos HERE on L’Oreal’s YouTube.